i-Cann by Pure Origin Group is a range of CBD cosmetics and CBD tincture oils. All products are manufactured by Pure Origin at their Swansea-based factory and sold online via their website and a select collection of retailers.
Igloo worked with the company directors from inception of I-Cann through to the launch of the brand and products.
We worked with Dan Bentley to produce a bank of photography that can be used for social media and PR purposes. As part of the ongoing marketing strategy, we are working with PR experts Good Health PR to deliver marketing collateral and social content.
Igloo created the design and flat artwork to templates provided by the print supplier. Following sign off, we then created a series of 3D visuals so that the product could be launched prior to receiving physical product for photography.
The i-Cann cosmetics range style was implemented across various box sizes and configurations, the aim was to make sure it all looked like it was from the same range.
Working with our colleague Dan, we created a series of lifestyle shots and product flat-lays. The images main uses were for the website and social content.
The site is built in Shopify with a specialist payment gateway specifically for CBD products.
Check it out at icannlifestyle.com
Igloo created a clean and simple grid design to get i-Cann launched before handing over the reins to the marketing team at Pure Origin Group.
We work closely with our friends at Good Health PR to provide assets for us in PR and product launch events.
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